Houston, TX · @im.jawan

IM.JAWAN

Creator at the intersection of food, fitness, travel, and lifestyle. Cinematic content. Real reach. Authentic storytelling.

Food & Cooking Fitness Travel Fashion & Style
3.4M+
Combined Video Views
26K+
Total Followers
75K+
Video Saves
320K+
IG Views / 60 Days

About

Food. Fitness.
Travel. Lifestyle.

Jawan is a Houston-based content creator known for cinematic food videos that blend culture, soul, and culinary creativity. His signature Soul Sundays series and recipe reels have captivated millions — with single videos surpassing 2.1 million views and tens of thousands of saves.

Beyond the kitchen, Jawan is a dedicated fitness enthusiast whose athletic lifestyle and sharp personal style add a powerful dimension to his brand. He travels to eat, trains to stay sharp, and documents all of it with a filmmaker's eye.

His audience is 18–34, US-based, and concentrated in major cities — an aspirational, culturally-connected community that doesn't just watch his content. They save it, share it, and act on it.

Instagram
18,600 followers · 320K+ views in 60 days · 15,291 accounts reached (+78.8%)
TikTok
8,137 followers · 207,300 total likes · 2.1M views on a single video
Based In
Houston, TX · Available for travel partnerships nationwide & internationally
Contact
[email protected] · @im.jawan on TikTok & Instagram

Content

What I Create

🍝
Food & Cooking
  • Original recipe creation
  • Soul food storytelling
  • Soul Sundays series
  • Restaurant reviews
  • Cinematic kitchen reels
💪
Fitness & Wellness
  • Gym & workout content
  • Athletic lifestyle
  • Fitness + nutrition crossover
  • Activewear styling
  • Training routines
✈️
Travel & Lifestyle
  • City & destination guides
  • Food-focused travel
  • Cultural experiences
  • Hotel & hospitality
  • Day-in-the-life
👟
Fashion & Style
  • Streetwear & smart casual
  • Activewear fits
  • Travel style content
  • Brand lookbooks
  • Men's grooming & lifestyle

Proof of Reach

The Numbers Speak

Chicken Parmesan Rigatoni
TikTok · Posted Aug 21, 2023 · Still generating views today
2.1M
Views
107K
Likes
14K
Shares
53K
Saves
Soul Sundays
TikTok · Posted Sep 1, 2023 · 4,629 new followers from one video
1.3M
Views
68K
Likes
4.1K
Shares
22K
Saves

Audience

Who's Watching

Top Cities
Houston, TX
8.7%
New York, NY
4.7%
Atlanta, GA
3.0%
Dallas, TX
2.9%
Instagram (Last 60 Days)
Total Views 320,856
Accounts Reached 15,291 (+78.8%)
Profile Visits 2,597 (+9.1%)
Stories View Rate 79 – 81%
Audience Profile
Primary Age 18 – 34
Primary Market United States
Follower Mix 85% / 15%
Content Resonance Food, Culture, Soul

Work Together

Let's Build Something.

For brand partnerships, hotel collaborations, sponsored content, tourism campaigns, and activewear deals — reach out directly.

[email protected]